Monday, May 25, 2020

Beethovens Fifth Symphony Essay - 451 Words

Beethovens Fifth Symphony If you are part of society, I think it is safe to make the assumption you are familiar with and have heard Symphony No. five by Beethoven. Whether it was a theme in movie or part of an advertisement on TV, it captured your attention and added emotion and excitement to the particular segment that it coincided with. Total unification and the pervasive use of a single motif combine to make the Fifth Symphony, which had one of the longest gestation periods of any Beethoven work, the first in which all movements are shown plainly to be part of a cyclic design. The famous motif which dominates the first movement in the form also makes significant appearances that are dramatic entrances in the other†¦show more content†¦Instead of having the tonic minor govern the entire recapitulation in the first movement, he brings back the second subject in the tonic major, as a simple transposition rather than the fundamental recasting. (In this respect the movement anticipates the Romant ic concept of thematic integrity and by, extension, the idea of the theme as the focal point of a composition.) The fifth Symphony in C minor is rightly considered the paradigm of Beethoven’s symphonies; the various alternatives to sonata form, explored in the piano works, are put to one side here in favor of the more rigorous example of Mozart, which is, however, raised to a superbly spectacular level.(Pestelli p.236) According to Pestelli, No other piece had ever organized the principles of contrast with such integration of metrical structure and thematic invention as does the first movement; the grand balancing of blocks of sound comes, as everyone knows, from a proverbial four-note idea, an idea unusable by others, and in that sense a asocial , rather like the opening of Coriolan(1807), the overture for Collin’s tragedy, with it’s powerful swelling unisons that explode into chords.(236) This explains the why Beethoven’s opening to Symphony No. five is so powerful and dominating to the listener’s ear. His use of only four notes to introduce his symphony is an original one, giving it extreme distinction from any other composer’s work of the ClassicalShow MoreRelatedBeethoven Composition Of Classical Music774 Words   |  4 Pagescomposition of symphony forever. To quote Beethoven, â€Å"Coming from the heart, may it go to the heart†. Beethoven said this when expressing the emotion it took to compose and accept his music. Beethoven is also viewed as innovative through his workings, as it has impacted music of the past, present, and future. Philip Clark (2014) agrees â€Å"Nearly 200 years after his death and no one expects Beethoven’s pieces to settle down any time soon†. This paper will identify the components of Beethoven’s compositionsRead MoreThe Works Of William Shakespeare s Beethoven 1260 Words   |  6 Pagesonly was it his only opera, but he rewrote it three times with at least â€Å"four different overtures† (Hanning 378). If this does not show Beethoven’s quality is his work then what does? He wanted this opera to be absolutely perfect, and it was fantastic! Not only were the music and words great, but Beethoven made sure to have a strong plot line to back it up. â€Å"Beethoven’s music transforms this conventional material, making the chief character, Leonore, an idealized figure of sublime courage and self-denial†Read MoreThe Van Beethoven s Musical Style And Innovations1263 Words   |  6 Pageswas taken under the wing of Gottlob Neefe. Neefe â€Å"schooled Beethoven in both piano playing and basic composition, introducing him to the works of J.S. Bach -- especially the Well-Tempered Klavier - C.P.E. Bach and Mozart† (Suchet). According to Beethoven’s: Musical Style and Innovations, â€Å"Beethoven s innovation was having the ability to rapidly establish solidity in juxtaposing different keys and unexpected notes to join them† (Beethoven). Beethoven was mostly known for his love of classical andRead MoreLudwig Van Beethoven1191 Words   |  5 PagesLudwig van Beethoven Beethovens importance lies not only in his work, but also in his life (Tames, 4). Included in my report is proof that Beethoven was one of the greatest composers of the Romantic era. In this proof is a brief description of his life. This will help you understand how he felt when he wrote his music. Also, there will be a description of all his symphonies. On December 16 or 17, 1770, (date uncertain) at 515 (now 20) Bonngasse Bonn, Germany Beethoven, like MozartRead MoreEssay Ludwig Van Beethoven1163 Words   |  5 Pages Ludwig van Beethoven Beethovens importance lies not only in his work, but also in his life (Tames, 4). Included in my report is proof that Beethoven was one of the greatest composers of the Romantic era. In this proof is a brief description of his life. This will help you understand how he felt when he wrote his music. Also, there will be a description of all his symphonies. On December 16 or 17, 1770, (date uncertain) at 515 (now 20) Bonngasse Bonn, Germany Beethoven, like Mozart, was born intoRead MoreJoseph Haydn ( 1732-1809 ) And Ludwig Van Beethoven915 Words   |  4 PagesKapellmeister to Prince Esterhazy in Vienna. Without the burden of financial worries, Haydn was able to experiment with symphonic compositions and created music like no other before him. Although he did not invent the symphony Joseph Haydn would later be referred to as â€Å"The Father of the Symphony† and not merely papa. Beethoven came of age during the start of the French Revolution; â€Å"In 1789, when the French Revolution began, Beethoven was an impressionable, testosterone-filled eighteen and a half yearRead MoreBiography Of Ludwig Van Beethoven s Symphonies1558 Words   |  7 Pages Ludwig van Beethoven’s nine symphonies are indispensable pieces of music and contributed to him being referred to as one of the most famous musicians in all of musical history. His symphonies are still played today and are recognized around the world. He is known as a symphonic master due to his nine symphonies. Ludwig van Beethoven was a German composer during the transitional period between the Classical and Romantic eras. Beethoven’s symphonies were greatly influenced by Haydn and Mozart inRead MoreThe Life and Works of Ludwig van Beethoven Essay657 Words   |  3 Pageslife. Beethoven is widely known for his nine symphonies and the creativity each one brought. Through this essay we will learn many things about Beethoven and his works. A symphony for starters is a musical composition for full orchestra, typically in four movements where at least one is in sonata form. A sonata is also a composition in several movements from one to eight instruments but a sonata form is a form of a single movement. Beethovens symphonies have some similarities and differences betweenRead MoreBiography Of Ludwig Van Beethoven s Work1474 Words   |  6 Pagesdespair. Beethoven then concentrated primarily on the symphony between 1806 and 1808. He would complete his Fourth, Fifth, and Sixth Symphonies. By accepting his work with not being able to hear he turned to meditative in his later work. He believed to be his greatest work and instrumental piece that owes much of it to George Frederic Handel. Through symphony than mass, both a personal and a universal confession of faith. The occasion was Beethoven’s farewell and the audience applauded and waved handkerchiefsRead MoreThe Impact Of Beethoven On The Development Of The Symphony Until Mahler3555 Words   |  15 Pagesthe development of the symphony until Mahler. Difficult as it may be to define the true relationship of an artist to his successors, this difficulty is enormously increased when the subject is as complex a man and musician as Beethoven. His role as both a â€Å"preserver of the eighteenth-century tradition1 and a pioneer of romantic self-expression, has secured his status as one of the most revered composers in the history of Western music. Throughout his symphonic cycle, Beethoven’s own journey of self-discovery

Thursday, May 14, 2020

Identifying Risks Developing Risk Profile Essay - 861 Words

A) Identifying Risks-Developing Risk profile: Compiling a comprehensive list of internal operational challenges and risks is vital to developing a risk profile. Risk profile must be updated throughout the project, including the unanticipated risks caused by new investments. Proactive, consultative engagement is required for risk profile to be effective. Identify and prioritize all related risks and perform root cause analysis to understand the effect of those risks, if left unattended, may cause higher levels of risks. In Agile environments, the project team shares the responsibility for identifying risks that might impact a sprint, project or the course of development. The following agile processes aid in identifying risks in the ERP implementation project: †¢ Daily Scrum- Strong forum for identifying risks when performing daily tasks †¢ Requirements workshop- The team and the project manager discusses new ideas, this allows to adjust or correct the requirements so that it minimizes risk. †¢ Sprint Planning- Planning poker used to estimate the relative size of user story, gives opportunity to reduce the risk associated or break down the stories. †¢ Retrospective meeting- Identify the problems that were hurdles/risks for the implementation †¢ Sprint Review- Gives opportunity to identify, access and respond to risk. B) Classify Quantify risks: Risk assessment requires adopting a suitable framework that enables the prioritization of risks and the ability to classify risks as realShow MoreRelatedThe Emergence Of Risk Based Approaches1686 Words   |  7 PagesCh. 3.1 Emergence of Risk-Based Approaches Risk assessment is increasingly conducted by many groups within an organization to fulfil a variety of business and regulatory requirements. Various groups within the same organization often rely on guidance from different professional organizations to provide a framework for conducting the risk assessment. As financial organizations offer disparate approaches to risk assessment, they contribute to risk information. In this context, information systemsRead MoreThe Validity Of Criminal Profiling Essay1531 Words   |  7 Pages In law, law enforcement relies on a variety of approaches to solving crimes. One method of doing so, is criminal profiling. Police use criminal profiling as an aid to identify the typology of individuals most likely to fit the suspect profile. In this approach, evidence of a crime is used to identify the characteristics of the criminal in relation to their personality and psychological state of mind. As well as demographic variables, such as age, race or geographic location, InvestigatorsRead MoreThe Process Of Resource Leveling A Project892 Words   |  4 Pagesof these activities based on their required resources and time. The second heuristic is developing a resource loading table, which displays the duration, early start, late finish, slack and needed resources for each activity. In this case, the table will have five columns for each of these components for x, y and z activities. Third, the late finish dates for each activity should be determined by identifying the timing of the activities. For instance, the late finish dates for x, y and z activitiesRead MoreThe Field Of Banking And Finance934 Words   |  4 Pagesfield of Banking and finance is still developing and not every organizations are yet organized to deal with IT risk in an integrated way nor do all of them face the same levels of IT risk and or share similar risk side view. It is different to one another however, is compelling those are facing rising incident rates in the areas of security, availability, performance and compliance with noteworthy impact on revenue, reputation, productivity, and cost. (ISIT Risk Management in Banking Industry, 2011)Read MoreShould Fda Promote More Process Analytical Technology And Quality By Design Approaches For More Successful Impact On Manufacturers 1477 Words   |  6 Pagescreate a more efficient process but very expensive in the developmental stages. The F DA quality initiatives are aimed at enabling a shift in pharmaceutical manufacturing towards quality strategies based on process understanding and amore scientific and risk-based regulatory oversight. (Riley Li, 2011) Although both PAT and QbD approaches overlap, the FDA should promote these approaches because when combined the two approaches can promote a more successful impact on manufacturers ability to maintainRead MoreInnovation in an Entrepreneurial Organization1859 Words   |  7 Pagesthe organization. 1. Entrepreneurial behavior in small and large organizations Definition of Entrepreneurial behavior Entrepreneurial behavior has been defined as the study of human behavior involved in identifying and exploiting opportunities through creating and developing new ventures as well as exploring and creating opportunities while in the process of emerging organizations. Entrepreneurial behavior is also increasingly recognized as a proponent to social change and facilitatingRead MoreCommunity Hazard Assessment : Paso Del Norte1643 Words   |  7 PagesNorte Trista R. Eckert FSC 147 Fall 2016 September 18, 2016 Community Hazard Assessment: Paso del Norte Emergency preparedness starts with addressing a community’s specifics needs and identifying its demographics and characteristics. After enough data has been collected and analyzed, developing partnerships, creating and implementing strategies, and evaluating outcomes comprise the process of the Community Hazard Assessment. The region Paso del Norte is situated in the southwest in NorthRead MoreNIST Framework1100 Words   |  4 PagesCybersecurity threats can exploit their systems and cybersecurity risks can affect the company’s bottom line. It can drive up costs and impact revenue but it can also affect their ability to innovate, gain and maintain customers. The framework was created through the collaboration between several governmental agencies and the private sector and it has been made as simple as possible using common language to address and manage cybersecurity risks in a cost-effective way. The framework encourages companiesRead MoreProfile of Walkers Shortbread Ltd1378 Words   |  6 Pages1. Introduction 1.1 Walkers Shortbread Ltd Profile The report investigates quality issues in Walkers Shortbread Ltd. The area chosen for assessment is quality control process. Walkers Shortbread Ltd, it’s a company with a long history and their tradition is still with them as keeping the same recipe. It starts in 1898 when Joseph Walker owned a little bakery and as his fame spread and demand increased for his quality shortbreads. Local grocers began stocking Walkers products, and the family hadRead MoreDisaster Recovery1475 Words   |  6 Pagesfailure, etc. If a disaster should occur the company would be incapable of recovering any data stored in their data center. All company and customer information would be permanently lost including customer profiles, payment information, customer orders, company hardware and software, vendor profiles, company information, sales, marketing, revenue loss, job loss etc. The company s day-to-day business operations would come to a standstill and ultimately shut down. Additionally, it would take Media Madness

Wednesday, May 6, 2020

Feminism And Women s Equality - 936 Words

There are many misconceptions about feminism. Some men see feminists as lesbians or man haters. Anti-feminists typically dictate the term as supporting women’s equality and opposing men’s. In addition, some more common misconceptions consist of feminism being a movement only for gender equality, a fight for matriarchy and power, and male feminists being considered against their gender. Many individuals see the word Feminism, and immediately interpret it as a movement strictly for women’s causes. However, men can be feminists too. In fact, anyone who believes in gender equality can be a feminist. Nevertheless, to me feminism is the movement that not just aims for women’s equality but also for men’s. Feminism embraces the belief that every human-being is entitled to freedom and liberty and should not be discriminated based on gender, sexual orientation, ethnicity, religion, culture, or lifestyle. Throughout American history men have played the only role in the development of patriarchy. Patriarchy is the power and dominance of men over women. Women have had to endure multiple oppressions as a cause of it. These oppressions did not allow women to lead in corporations or politics, and were restricted to a certain limit of responsibility. Men of older generations were raised in the belief that they were to be the dominant in a relationship or family. As a cause of these beliefs women as a whole were not taken into consideration. They could not own properties, and inherit land orShow MoreRelatedRacial Equality, Women s Rights, And Feminism1392 Words   |  6 Pages In the past one hundred years, society s views have altered significantly on racial equality, women’s rights, and feminism. These are due to advances in education, enlightenment, scientific exploration, and constant ideological shifts. When examining the constant shift in thought on the subjects of racial eq uality, women’s rights, and feminism we must considered if the enlightened thinkers remain philosophical/ scientific in their approaches or do they derail from philosophy/ science into ideologyRead MoreFeminism And Women s Right For Equality823 Words   |  4 PagesFeminism to me has always been about women’s right for equality in everything from the workplace, academics, health care and at home. My view that feminism and equality are closely intertwined comes from having a strong mother who was the foundation of our household and also from my four years at Berea College where I learned more about equality and that is should be for everyone. I reviewed two different feminism websites to learn more about feminism in general and to learn about some differentRead MoreFeminism, The Advocacy Of Women s Rights On The Ground Of The Equality1654 Words   |  7 PagesFeminism is a series of chronological movements and ideologies aimed at altering the patriarchal system to be equalitarian, so women can uphold the same opportunities and rights as men. Feminism, by definition, is ‘the advocacy of women’s rights on the ground of the equality of the sexes’ (Oxforddictionaries.com, 2015). Therefore, feminism is still relevant within Western society because there is still significant evidence that shows women are still not yet equal with men. Thus, this essay will focusRead MoreFeminism, The Advocacy Of Women s Rights On The Basis Of Equality1141 Words   |  5 Pages Feminism Feminism is defined as the advocacy of women s rights on the basis of the equality of the sexes. Throughout the hundreds of years women have been around there have always been those that fought for more. From fighting for the right to vote to marching down Capitol Hill women have been fighting for equality. Although the fight may have changed over the years these individuals have always fought for the better for people around the world. Now more than ever women are critiqued for contributionRead MoreFeminism : The Advocacy Of Women s Rights On The Basis Of Equality1934 Words   |  8 PagesFeminism: the advocacy of women’s rights on the basis of the equality of the sexes. Even with a topic this controversial you can discover many great works surrounding the feminist movement. Influential women are Mary Wollstonecraft, who wrote A Vindication of The Rights of Women, Susan B. Anthony wrote The Revolution, Benazir Bhutto, the first Muslim woman to become Prime Minister, Malala Y ousafzai who fought for the education of girls, Beyonce who preaches the gospel of strong women in and out ofRead MoreFeminism Is The Advocacy Of Women s Rights On The Basis Of Equality1826 Words   |  8 PagesFeminism is the advocacy of women’s rights on the basis of the equality of the sexes. To further break that down, feminism is the theory of the political, economic, and social equality of the sexes. It is the belief that men and women should have equal rights and opportunities in this world we live in. Basically feminism is a constant fight for the equality of both men and women. Not the sameness of men and women. A famous argument people like to use against feminism is women are not the â€Å"same† asRead MoreFeminism : The Advocacy Of Women s Rights On The Basis Of Equality1645 Words   |  7 Pagesâ€Å"Feminism - the advocacy of women s rights on the basis of the equality of the sexes.† Throughout history women have been perceived as these docile,fr agile,and inferior type of people. Men were supposed to be the ones in charge and women were meant to follow along. These women back in the day were conditioned to believe that their place was at home being a good little housewife to their husbands. Women’s thoughts and opinions did not hold the same value as that of a man. There were women that wereRead MoreFeminism And Women s Rights On The Grounds Of Political, Social, And Economic Equality1686 Words   |  7 PagesIs Feminism? In our world today, feminism has become a recent topic of interest, being discussed all over social media, as well as being represented by various celebrity advocates for the movement. There is such a negative connotation with feminism, and this negative connotation more often than not comes from those who have refused to â€Å"come closer† to feminism.1 Because if you take a closer look, it is not all about women who despise men, or the victimization of women. By definition, feminism isRead MoreFeminism : Women s Rights On The Grounds Of Political, Social, And Economic Equality1507 Words   |  7 PagesFeminism has been around as long as women have been. Feminism according to google is the advocacy of women s rights on the grounds of political, social, and economic equality to men. So it is basically women wanting to be treated equally. The history of feminism is pretty sketch considering how it was never called feminism until america got a hold of it. But never the less there are definite matriarchal influences throughout the history of the world. A couple of asian cultures were based off ofRead MoreFeminism And Women s Rights On The Grounds Of Political, Social, And Social Equality1841 Words   |  8 PagesFeminism. What is the meaning of feminism? This can defined in many different ways according to many different people. The real definition of feminism is the advocacy of women’s rights on the grounds of political, social and economical equality to men. Many decades have passed where women would try to gain equality to men. Many opportunities have been taken away from women. Opportunities that only men can handle; or at least think they were the only ones that can handle it. Feminism consists of

Tuesday, May 5, 2020

Mcdonalds free essay sample

Introduction Purpose of the Paper The purpose of this report is to analyze the McDonald’s Corporation. This report will provide a detailed strategic analysis, which describes the industry that the company is currently in and its business segments. Secondly, an external analysis, internal analysis, and the strategies McDonald’s Corporation has implemented into their company will be evaluated. The results provided in this analysis will provide necessary information so that the performance of McDonald’s Corporation can be assessed. Finally, recommendations will be suggested on ways the company can be successful in the future and also how to correct existing problems for the McDonald’s Corporation. McDonald’s History McDonald’s Corporation began when an individual by the name of Ray Kroc, a seller of milkshake machines in which he called Multimixers, decided to visit two brothers named Richard and Maurice after hearing that they were using eight of his machines in their restaurant in California. Ray Kroc was amazed by the efficiency of the restaurant owned by the brothers and suggested an idea to open similar restaurants to Richard and Maurice McDonald. Kroc suggested that they franchise the restaurants throughout the United States, however, the brothers were hesitant and as a result, Ray Kroc offered to do it for them himself. McDonald’s has been in existence since the 1930’s and in 1948, the McDonald brothers shut down the carhop drive-in to become a self-serve operating restaurant. McDonald’s was incorporated in 1955 and is considered to be the largest quick-service restaurant worldwide, serving more than 46 million people daily in over 31,000 restaurants located in over 119 countries (Business Company Resource Center, 2012). Current Summary of the McDonald’s Corporation Location of Corporate Office: 2111 McDonald’s Drive, Oak Brook, IL 60523 Founded: May 15, 1940 Business: Retail-Fast Food restaurant chain, franchiser of fast food restaurants, holding company Annual Sales: 5. 5 Billion Number of Employees: 1,800,000 Year Founded: 1954 Number of Locations: 30,000 in 119 countries worldwide McDonald’s Corporation Timeline 1948-Dick and MacDonald open the first McDonald’s in San Bernardino, CA; a little hamburger man named â€Å"Speedee† becomes the company’s logo 1956-Ray Kroc opens his first McDonald’s in Des Plaines, IL after visiting Dick and Mac’s CA McDonald’s 1957-McDonald’s become known for its motto-â€Å"Quick Service, and Cleanliness† 1958-McDonald’s sells its 100 millionth hamburger and McDonalds opens its 100th restaurant in Fond Du Lac, Wisconsin 1959- McDonald’s begins billboard advertising 1960-McDonald’s celebrates its 5th anniversary and opens its 200th restaurant in Knoxville, TN 1961-Ray Kroc buys out the McDonald brothers for $2. 7 million, Golden Arches becomes the company’s new logo, â€Å"Look for the arches† becomes the company’s first advertising theme 1962-McDonald’s opens its first restaurant with inside seating 1963-McDonald’s sells its one billionth hamburger, Ronald McDonald makes his debut, and the company’s 500th restaurant opens 1964- McDonald’s issues its first annual report 1965-McDonald’s celebrates its 10th anniversary with the first public stock offering, the Filet-O-Fish is added to the menu, and McDonald’s begins network television advertising. 1966-McDonald’s holds its first annual public shareholder’s meeting, the company is listed on the NYSE with the ticker symbol MCD, and Ronald McDonald appears in his first television commercial 1967-McDonald’s first international restaurant is opened in Canada followed by Puerto Rico 1968-The 1000th restaurant opens in Des Plaines, IL, the company begins to support the Olympics, and the Big Mac sandwich and apple pie are added to the U. S. menu 1969-McDonald’s forms its International Division 1970-McDonaldland becomes the new series of commercials designed for children 1971-â€Å"You Deserve a Break Today† becomes the new advertising theme, Hamburglar, Grimace, Mayor McCheese, Captain Crook join Ronald McDonald, The first McDonald’s Playland opens in Chula Vista, CA. 1972-McDonald’s becomes a billion dollar company and they open a restaurant in France. 1973-McDonald’s makes the cover of Time Magazine, Fred Turner becomes President and CEO, the Quarter Pounder is added to the menu, and first Ronald McDonald House opens in Philadelphia, PA 1975-McDonalds opens in the Bahamas and Hong Kong, the new campaign,† We Do It All for You†, is introduced, the Egg McMuffin is added to the U. S. menu, and the first drive-thru is established in Sierra Vista, AZ 1976-McDonald’s pays it first cash dividend 1977-McDonald’s adds a breakfast line to the U. S. menu; the first McDonald’s All-American High School Basketball player is elected 1978-McDonald’s 500th restaurant opens in Kanagawa, Japan 1979-McDonald’s introduces its first Happy Meal promotion, McDonald’s launches a new advertising theme,† Nobody Can Do It like McDonald’s Can†. 1980-McDonald’s celebrates its 25th anniversary 1981- The first Ronald McDonald House outside the US opens in Toronto, Canada 1982-McDonald’s receives the American Marketing Association Achievement Award 1983-Chicken Nuggets are introduced into U. S. restaurants, and a new Hamburger University opens in Oak Brook, IL 1984-Ray Kroc, founder of McDonald’s dies and McDonald’s serves its 50 billionth hamburger 1985-McDonald’s celebrates its 30th anniversary, the Sausage McMuffin is added to the U. S. menu, and McDonald’s opens restaurants in Aruba, Italy, Mexico, and Thailand 1987- Salads are added to McDonald’s menu 1988-McDonald’s opens its 10,000th restaurant in Dale City, VA; McDonald’s launches a new advertising theme, â€Å"Good Time. Great Taste. † 1990-McDonald’s announces a decision to cook French fries in 100% cholesterol-free vegetable oil 1991- â€Å"Food, folks, and Fun† becomes McDonald’s new advertising theme and the company phases in recycled carry-out bags 1993- The Big Mac celebrates its 25th anniversary, and Ronald McDonald Children’s Charities celebrates its 20th anniversary 1994-The new advertising theme, â€Å"Have you had your break today? † debuts. 1995-McDonald’s celebrates its 40th anniversary, and the first McSki-Thru opens in Sweden 1996-McDonald’s opens in India serving burgers made of lamb 1999-McDonald’s opens its 25,000th restaurant in Chicago, IL 2000-McDonald’s new advertising theme, â€Å"We love to see you smile†, is introduced, and the Chicken McGrill and Crispy Chicken sandwiches are added to the U. S. menu 2002-McDonald’s publishes its first Global Social Responsibility Report 2003-McDonald’s first global ad campaign, â€Å"I’m lovin’ it†, is introduced, and Premium Salads are added to the U. S. menu 2004- McDonald’s Chairman and CEO Jim Cantalupo passes away, Chicken Selects and Go Active! Happy Meal for adults are added to the U. S. menu, and The Happy Meal celebrates 25 years 2005-Former President and CEO Charlie Bell passes away and McDonald’s celebrates its 50th anniversary on April 15 McDonald’s Corporation. (2006). McDonald’s Timeline. Retrieved April 3, 2006, from http:// www. mcdonaldscorp. com (Yahoo! Finance, 2013) (Wikipedia, 2013) (Business Company Resource Center, 2012) Stakeholders and the Corporate Mission Stakeholder Impact Analysis The stakeholders’ impact analysis provides information such as the identification of the stakeholders; identify stakeholders’ interests and concerns, and mainly their overall input of the company (Hill Jones, 2004). Stakeholders include the environment, customers, community, and resources. McDonald’s stakeholders include customers, employees, owners and operators, suppliers, and shareholders. McDonald’s seeks to learn about their stakeholders’ special interests, concerns, and expectations for the business. The stakeholders are also important because they inform the company about what they are doing and also to gain feedback to use as guidance. The stakeholders who are most important to the organization are the customers. The customers are important to McDonald’s because they contribute to the day-to-day contacts that are at the restaurant level and they have the opportunity to initiate contact to the organization as a whole (McDonald’s, 2013). Customers are also important because they are why the business is profitable in the restaurant industry. Mission Statement, Values, and Goals McDonald’s mission is to â€Å"be our customers’ favorite place and way to eat† (McDonald’s, 2013). The values that McDonald’s practices are â€Å"Aspiring to be the best employer, giving back to the community, holding ourselves to the highest possible ethical standards and more† (McDonald’s, 2013). The goals that McDonald’s aims to achieve embrace and reflect the diversity of the customers and communities they serve each day. They provide a framework of common values to empower their owner/operators, suppliers, and company staff to be committed to fulfilling its corporate responsibility (McDonald’s, 2013). Corporate Governance A company’s goal is to uphold certain principles when it comes to the well-being of the company. McDonald’s has put mechanisms in place to collectively put together the interests of different levels of management from corporate to local. An organization’s function cannot be strategically carried out if the mechanisms put in place are insufficient. The corporate governance of McDonald’s imposes a code of conduct for directors as well as chief officers. McDonald’s is proud of its governance structure (McDonald’s, 2013). There are not any problems that occur because of the mechanisms present in the governance structure. These mechanisms include the board of directors, and board compensation. Ethical Climate The top managers of McDonald’s have incorporated ethics and values into the company. The board of directors ensures the oversight of the business and assets of the corporation are always conducted in an ethical manner. The board also adopted a written governance of McDonald’s principles in 1994. The corporation is dedicated to preserving the veracity in all of its dealing with stakeholders. McDonald’s mission statement proclaims to â€Å"Promote Diversity and Inclusion among our Employees, Owner/Operator’s and Suppliers who represent the diverse populations McDonald’s serves around the globe† (McDonald’s, 2013). The company strives to be a good neighbor in the community and integrate both environment and social priorities into their relationships with suppliers, restaurants, and business allies (McDonald’s, 2013). However, in 2002, McDonald’s was in one of largest corporate PR disasters in the world. They were handed writs for libel where a judge issued a verdict that McDonald’s was responsible for worker’s low wages and exploiting children in their advertising (â€Å"The Issues Advertising†, 2006). Yet, McDonald’s polices and guidelines stipulate how they define and perform business. The operating guidelines also determine means for termination and disciplinary action for employees who violate standard business conduct or the law (â€Å"McDonald’s Family†, 2013). Corporate Social Responsibility McDonald’s does well over its share to better serve the community and to pay attention to social and environment issues regarding its restaurants. The company has initiated the following programs for the community: Balanced, Active Lifestyles Initiative and Ronald McDonald House Charities. The programs are geared toward social and environment issues including McRecycle and water conservation. McDonald’s also has a code of conduct to make sure that its suppliers do their part to be socially responsible. McDonald’s program Balanced, Active Lifestyles Initiative is all about helping everyone learn and make healthy choices in their lifestyles. The program provides information on what is healthy in the menu choice, the importance of physical activity, and information regarding nutrition facts. The information provided in the menu choice informs people of healthy foods available such as fruits, salads, and grilled chicken. The restaurants in Denmark and Sweden have taken notes and now offer carrot slices in their menu. The information provided on the importance of physical activity stresses ways for people to get exercise into their daily routine. The global program â€Å"Go Active† has been created to promote fitness through walking and through its Ronald McDonald fitness show. The program is also a sponsor of the Olympic Games. In addition, the â€Å"Go Active† program helps to inform people with nutrition facts through the information from the menu choice and by the nutrition information label found on the products. The Ronald McDonald House Charities consist of programs called Ronald McDonald Home, Ronald McDonald Family Room, Ronald McDonald Care Mobile, and Ronald McDonald Scholarship Program. All of these programs are geared toward helping to ensure that children all over can live a healthy and safe lifestyle. Majority of the donations are distributed during World Children’s Day, which is a global fundraiser that is held every year for children in over 100 countries. Recently, McDonald’s has been using their donations from the Ronald McDonald House Charities to help support the hurricane relief efforts. The hurricane relief efforts are geared toward assisting McDonald’s employees, customers, and relief effort workers who are in need of financial help. McRecycle is a program in which McDonald’s utilizes recycled-content products such as tray liners, Happy Meal boxes, and carryout bags. The company is the largest user of recycled-content products in the fast-food restaurant industry. The McRecycle program has helped to create new markets for many recycled-content products. McDonald’s has developed a Global Water Team that develops water safety and conservation programs. The program target is to conserve water where it is scarce. Their duties include collecting rain water for land irrigation, installing low-flush toilets, auto-sensor faucets, and to ensure that the staff tries to conserve water in operating the restaurant facilities. McDonald’s feels that it is important that its suppliers do their part to be socially responsive. That is why the code of conduct and animal welfare guiding principles has been established. The code of conduct for suppliers lays out how McDonald’s expects its suppliers to treat their employees, conduct their procedures, and to ensure that any outside employee adheres to the code as well. There is training, facility assessments, and enhancement plans that are required by suppliers as part of their accountability. The animal welfare guiding principles are targeted toward safety, quality, animal treatment, partnership, leadership, performance measurement, and communication. The main activity in the animal welfare program is its global audit system for beef, poultry, and pork processing plants. This activity involves animal research and contains technical standards for animal treatment that must be adhered to (McDonald’s, 2013). Mcdonalds free essay sample An examination of the restaurant Mc Donalds and its business today. (more)